Channel 8 an integrated brand identity concept for a regional television channel set within the vast area of Lincolnshire and Yorkshire.
Any brand covering suc
h an area needs to connect with a wide audience from those within the metropolitan cities right through to the rural villages, the coastal seaside resorts and the little fishing towns and the farming communities.
With any diverse area it is important to ensure everyone is included, more importantly for a local interest project such as this television channel.
Beyond the standard corporate branding, of business stationery, logo design, typefaces, colour choices and tone of voice, this brand requires moving graphics for slugs during programming, stings to go between programs and the bug in the corner of the screen informing the viewer as to which channel they are watching and working as watermark over the content of the channel.
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