Your logo says a lot about your business, typically it will be the first graphical representation of your company. So with that in mind here are my top five tips for a lasting quality logo that truly reflects your business.
Make your logo work in black and white as well as colour
Why I hear you cry, everyone has colour printers these days and all the monitors are colour too, so why should it matter.
Printing in black and white is still cheaper than full colour, and if your invoice gets photocopied it’s likely to be in black and white. It makes sense to ensure your logo is still identifiable in black and white as it is in full colour.
Before this beautiful flat design we had designs which were rendered to look almost as if they were real. Yes having that flat designed logo looks fresh and bang on trend but as soon as the flat trend has gone sadly you’re logo is going to start to look dated.
Invest in a designer
Yes I know I’m a graphic designer, of course I would say that. Fair enough, I get your point. But seriously your logo is an investment in your business, and it should last you a lifetime. Maybe it may have some minor upgrades over time most logos do but I’m not on about changing your logo every year, I’m on about getting twenty to thirty years service out of it.
Avoid stock imagery in your logo
Using stock images in your logo effectively means your identity is not unique. You’re business is unique so your logo should be too.
This is not to say that you can’t buy a stock (ready-made) logo and branding set for your business, just check the small print and ensure that you are going to be the only one with the rights to use that logo and branding.
Make your logo scalable
You’re logo may need to go as small as that tiny favicon in the corner of the web address, you know that cute little icon that appears in your bookmark manager folder right up to a full advertising board size.
Just because I feel like it here is a bonus tip for you
The fewer colours you use the better
There are some circumstances in which you want a full colour logo, especially if its illustrative. Some methods of printing cost more because you use a wide array of colours as opposed to say three or four. You’re fine for digital printing, as soon as it becomes more advanced the costs start to rise. Also using fewer colours helps with the transition from full colour to black and white.